Nowadays the standard strategies used in communication aren’t enough anymore, they are limited . A strong creative idea can represent “the difference”, it can be easily reconized and help to optimize restricted budgets. AT MEDIA is limitless and highly performing in creating new ideas. Through the New Marketing Model we can upgrade and enhance the power of creativity with highly innovative instruments and technologies which have never been used before on the web. This allows to increase the efficiency and the effective incivisness of each promotional activity , both in social and digital media matters.